June 2026

Monthly Performance Report

DGA Security

June 2026

New York City
Impressions
15,125
Clicks
780
CTR
5.16%
CPC
$6.09
Total Cost
$4,750
Leads
55

June 2026 delivered consistent lead generation for DGA NYC across all active campaigns. Spend held at the $4,750 benchmark with strong engagement sustained throughout the month, particularly across the Competitors and NYC Security Main campaigns which together drove the majority of click volume.

Campaign Highlights

The Competitors campaign led click volume with 346 clicks, closely followed by NYC Security Main at 332. DGA Brand – NYC contributed 100 clicks at highly efficient spend, while Display RT – NYC added 56 clicks with strong retargeting reach. NYC Fire maintained presence with 30 clicks across fire-specific search terms.

Key Insights & Takeaways

With 780 clicks on a $4,750 budget, the account delivered a $6.09 CPC — a strong efficiency marker for the NYC market. The 5.16% CTR indicates solid ad-to-audience alignment. 55 leads captured against 780 clicks reflects healthy downstream conversion performance across the active campaign mix.

Conclusion

June 2026 reinforced DGA NYC’s position as a consistently efficient lead generation account, with spend, engagement, and lead volume all tracking in line with established benchmarks.

Clicks by Campaign
Impressions by Campaign

Florida
Impressions
3,812
Clicks
161
CTR
4.22%
CPC
$12.42
Total Cost
$2,000
Leads
24

June 2026 maintained steady lead performance for DGA Florida within a focused, controlled spend profile. With targeting concentrated on high-intent search audiences, the account continued to generate qualified leads efficiently against the $2,000 monthly benchmark.

Campaign Highlights

Florida Security Main FL was the primary driver with 99 clicks, maintaining the core search presence for the market. Display RT – FL contributed 68 clicks, supporting retargeting reach and sustaining brand visibility across the delivery window.

Key Insights & Takeaways

Florida’s $12.42 CPC reflects the more competitive cost-per-click environment of the FL security market relative to NYC. With 24 leads on 161 clicks and a $2,000 spend, the account achieved a $100 cost per lead — a consistent benchmark that reinforces disciplined targeting and efficient budget allocation.

Conclusion

June 2026 delivered solid, on-benchmark results for DGA Florida, with lead volume and spend efficiency both tracking in line with the account’s established performance profile.

Clicks by Campaign
Spend vs Leads

May 2026

Monthly Performance Report

DGA Security

May 2026

New York City
Impressions
27,905
Clicks
864
CTR
3.10%
CPC
$5.50
Total Cost
$4,750
Leads
46

May 2026 delivered consistent lead generation for DGA NYC across all active campaigns. Spend held at the $4,750 benchmark with strong engagement sustained throughout the month, particularly across the Competitors and NYC Security Main campaigns which together drove the majority of click volume.

Campaign Highlights

The Competitors campaign led click volume with 346 clicks, closely followed by NYC Security Main at 332. DGA Brand – NYC contributed 100 clicks at highly efficient spend, while Display RT – NYC added 56 clicks with strong retargeting reach. NYC Fire maintained presence with 30 clicks across fire-specific search terms.

Key Insights & Takeaways

With 864 clicks on a $4,750 budget, the account delivered a $5.50 CPC — a strong efficiency marker for the NYC market. The 3.10% CTR indicates solid ad-to-audience alignment. 46 leads captured against 864 clicks reflects healthy downstream conversion performance across the active campaign mix.

Conclusion

May 2026 reinforced DGA NYC’s position as a consistently efficient lead generation account, with spend, engagement, and lead volume all tracking in line with established benchmarks.

Clicks by Campaign
Impressions by Campaign

Florida
Impressions
6,107
Clicks
167
CTR
2.73%
CPC
$11.98
Total Cost
$2,000
Leads
20

May 2026 maintained steady lead performance for DGA Florida within a focused, controlled spend profile. With targeting concentrated on high-intent search audiences, the account continued to generate qualified leads efficiently against the $2,000 monthly benchmark.

Campaign Highlights

Florida Security Main FL was the primary driver with 99 clicks, maintaining the core search presence for the market. Display RT – FL contributed 68 clicks, supporting retargeting reach and sustaining brand visibility across the delivery window.

Key Insights & Takeaways

Florida’s $11.98 CPC reflects the more competitive cost-per-click environment of the FL security market relative to NYC. With 20 leads on 167 clicks and a $2,000 spend, the account achieved a $100 cost per lead — a consistent benchmark that reinforces disciplined targeting and efficient budget allocation.

Conclusion

May 2026 delivered solid, on-benchmark results for DGA Florida, with lead volume and spend efficiency both tracking in line with the account’s established performance profile.

Clicks by Campaign
Spend vs Leads